About Us

About Safe

Safe was born out of personal struggle and passion for skin science. As a med student, I’ve spent countless hours studying the skin, its barrier, and how it heals — all while struggling with my own sensitive, damaged skin. I tried expensive Korean products that worked wonders, but they were not affordable for someone like me.

So I decided to create my own formulations, inspired by effective ingredients in those products, designed to repair the skin barrier, even out tone, and restore confidence — all without breaking the budget.

Our products are made specifically for young people — university students, teens, and anyone facing barrier issues or skin insecurities. We know what it’s like to feel self-conscious, to spend hours searching for something that works, and to wish for solutions that actually fit a student’s budget. Safe is here to solve that.

Our promise:

With Safe, you’re not just buying skincare. You’re investing in your confidence, in your self-love, and in healthy, glowing skin that supports you every day.